As Seen In

Clinically Proven to Amplify the Look of Lashes and Brows

100%

saw visible brow growth

97%

noticed lashes growing visibly faster

* Based on the results of a 12-week independent clinical study.

Your Lash and Brow Journey Starts Here

Great results require consistency. With twice daily application of each serum, here’s what you can anticipate.

Pro Tip: Keep your serums in an easy to reach place, like your bathroom counter, so you remember to apply them regularly.

Week 0-3

Elastin begins to activate at the root of the hair follicle, preparing for visible changes ahead.

Week 3-6

Start seeing subtle changes, like visibly budding lashes and denser looking brows.

Week 6-12

Your most transformative weeks. Lashes and brows appear thicker and fuller.

Continue applying for more progress or to maintain beautiful, lasting results.

Frequently Asked Questions

Got a question about BROW serum? The answer may be right here

 
 

How to Use the BROW Shape Altering Serum

Begin with clean, dry eyebrows.
Using the applicator, apply the serum in short, upward strokes directly onto the brow area.
Apply twice daily – morning and evening – after skincare and before makeup.
Re-dip the applicator into the tube as needed for full coverage.
When using a new tube, gently shake the container before opening to activate flow.

Application Tips
The serum can be used under makeup with minimal wait time.
Avoid applying after brow pencils or gels, as this may contaminate the applicator.
The serum has a thick consistency by design to stay in place. You may notice some resistance when removing the brush—this is normal.
The vegan brush may feel firmer at first; after a few uses, the bristles will soften and absorb more product.

For Best Results
Use consistently as part of your daily routine.
Store in a cool, dry place, away from direct sunlight and heat.
Do not freeze.
Avoid direct contact with eyes. If contact occurs, rinse thoroughly with cool water.

How to Use the LASH Follicle Fortifying Serum

Start with clean, dry eyelids.
Using the applicator, apply a thin line of serum along the base of the upper lash line, from the inner to the outer corner.
Apply twice daily – morning and evening – after skincare and before makeup.We do not recommend applying to the lower lash line, as this may increase the risk of irritation near the eye.

Application Tips
If you have sensitive eyes, begin with once-daily use (AM) to allow your skin to adjust.Some users prefer to keep eyes closed for a few seconds after applying. Fanning the area can help the serum dry quickly.
The serum can be used under makeup with minimal wait time.
Avoid using the serum over mascara, as this can contaminate the applicator.

Consistency Matters
For best results, use consistently as part of your daily routine.
Store in a cool, dry place, away from direct sunlight and heat.
Do not freeze.
Avoid direct contact with eyes. If contact occurs, rinse thoroughly with cool water.

All of our products are designed for ease of use and can be applied under makeup with little or no wait time. For best results, use twice daily to clean, dry eyes and/or skin.

Consistency is the key to lasting results, but don’t stress out if you skip an application. If you do miss a few days, just start back up and use daily as directed. We don’t recommend trying to “catch up” with a loading dose or duplicate applications for our LASH or BRO products. Our skin care products can be used as much as desired—multiple times daily.

Yes, when used as directed, our formulas are safe and non-irritating for those who wear contact lenses.

Each LASH and BROW serum tube contains 3 mL of concentrated formula, designed for twice-daily use over approximately 4–6 weeks.

Beacuse exposure to light, heat, and air can degrade the quality and effectiveness of cosmetic serums over time. That’s why our HAIR and SKIN collections are packaged in opaque containers with airless pumps—to help preserve formula stability, freshness, and performance.

 

Real People. Real Results

The contrast between the 0 week use and the results after 12 weeks is striking.

The contrast between the 0 week use and the results after 12 weeks is striking.

Real Responsibility: We’re rooted in trust and

transparency

Real Responsibility: We’re rooted in trust and transparency

Collapsible content

All products meet our Safe Science Standards: Dermatologist tested, cruelty free and formulated without sulfates, parabens, MI/MCI, formaldehydes, phthalates, talc, petrolatum and mineral oil.

Our core ingredients are biomimetic, meaning they mimic the body’s natural production to safely and effectively support hair and skin renewal without compromise.

Every product is backed by a 100% Performance Guarantee.

" If shaking things up is giving people better eyelashes, fuller brows, then I’m on the right path. ”

Leah Garcia, age 61

Founder and CEO

LEARN MORE